Intro

Header image with my ugly mug on it

Heya, I'm Micah. Welcome to my little corner of the internet.

I'm an accomplished Product management and technology leader. I fell into product management in the 00s, and worked with some amazing teammates and mentors that helped me develop a passion for understanding how to build amazing products that delight customers. Primary specialization in 0-1, Platform, and Technical product management areas, covering B2B and B2C across a bunch of industries and domains.

I've been lucky enough to work with some amazing architects and engineers throughout my career that have helped me along and I've realized the people you work with matter more than just about anything else. I'm also passionate about ESG and social impact, and happiest working in mission-driven organizations.

I'm also an avid exercise and outdoors enthusiast, and in a previous life I'm proud to have served as a Peace Corps volunteer to Ukraine in an economic development program. I'm currently in Colorado and can usually be found in Denver or the high country of Summit County. Depending on time of year, I can be found out ski touring, climbing, mountain biking, paddleboarding or hiking with our two trouble-making border collies.

To reach me, you can email me at micah.evans@pm.me or find me on LinkedIn or Github.

Career

Classy San Francisco skyline

I'm a product leader with a track record of building high-performing product teams and leading organizational transformations to product-driven strategy and delivery. Change management leader who creates a shared vision and strong culture of respect and trust. Excel in mission-driven startups overseeing ideation through delivery for innovative software products; domain experience in Fintech, e-Commerce, Marketplace, Telecom, SaaS and more across B2B, B2B2C, and B2C products.

I've consistently been identified as an exceptional performer and recognized as the go-to resource to get things done throughout my career, adept and comfortable transitioning between org levels, from building and delivering a strategic 5 year plan to board members, to engaging with customers directly for input, to peering with exceptional engineers to track down that impossible to trace bug.

I also have an interest in how companies can leverage technology to address core societal problems (such as income equality or climate change), and am a strong proponent of companies that identify corporate social responsibility as a core part of their business objectives.

Domain Experience:
Fintech | eCommerce | Telecommunications | Marketplace | B2B SaaS | Adtech | Social Enterprise | Renewable Energy | Business services | Market Research | AI/ML

Behavior Profiles:
Strengthfinder: Strategic, Individualization, Achiever, Learner, Activator
StandOut: Infuencer Advisor
DiSC: C
Myers-Briggs Type Indicator: INTJ
Shreyas Doshi Product Archetype: The Craftsperson

Professional Skill Areas:

  • Product: Vision and Strategy, New Product Ideation, Product Market Fit, 0-1 Delivery, Product Marketing, Roadmaps, Prioritization, Product Requirements, Product Sense, Quantitative and Qualitative Research, Cross-functional leadership, Presentation and Communication to Technical and Non-Technical Audiences

  • Leadership: Coaching and mentoring, Digital transformations, Pricing, P&L, Enterprise Planning, Sales Enablement, Partner Management, Effective Communication, Due Diligence, M&A, Regulatory and Compliance (GDPR, CCPA, PCI, NACHA, SOC2)

  • Technical: Systems Architecture, Cloud Infrastructure, SDLC, Agile/Scrum/Kanban, SaaS/PaaS/DaaS, APIs, Integrations, Collaboration and Workflow (Atlassian Suite, Notion, Miro, Whimsical), Product Analytics (SQL, Google Analytics, Mode)

I also started a consultancy focused on helping nonprofits and social enterprises leverage product strategy and technology to extend their range. More information here.

Résumé

San Francisco at night

Key career summary information below. You can check-out my Linkedin for more detailed (and possibly up to date) information. Link to profile. Or a pdf copy can be accessed here.


Professional Experience

Vice President of Product at Atlas Primary: 2022 - 2023

Senior leadership for Atlas Primary, a mission-driven startup in the medical market research industry. Responsibilities included defining product strategy, building a technical delivery team, and transitioning product development in-house.

Chief Technology Officer at CREDO Mobile: 2017 - 2021

Product and technology leadership for CREDO Mobile, an SF Bay area mission-driven mobile phone company. Built top-tier product and technical teams, developed strategic roadmap and spearheaded technical innovation. Owned strategic relationships with key partners including Verizon, T-Mobile, Apple, Samsung, and Google. Core member of M&A team leading to company acquisition in 2021. Served as VP of Product prior to CTO promotion in 2021

  • Led Product, UX/UI, Software Engineering, Data, IT, Carrier, and Operations teams; scaled department to 60 members with responsibility for $12 million in budget and generation of $100M in annual revenue
  • Hired, onboarded, and led a product org of 6 ( Product Managers, UX/UI Designers) responsible for 100% of roadmap definition and delivery
  • Introduced and led company-wide product planning and roadmapping, creating alignment around strategic priorities to deliver growth, achieved a 100%+ increase in technical velocity, accelerating from 4 to 10 major releases per year
  • Built and executed strategy to address declining trends in subscribers and profitability in core business at CREDO, achieving subscriber growth while improving margin per customer by more than 20%
  • 0 to 1 for product vertical expansion, including renewable energy focused CREDO Energy, with successful launch into 19 markets within 12 months
  • Launched new Adobe Commerce (Magento 2.X) eCommerce storefront, enabling A/B Testing and numerous conversion enhancements, delivering a 10%+ increase to online sales order rates
  • Increased end to end sales conversion by 20% with successful launch of proprietary Machine Learning driven Customer Data Platform solution, leveraging omni-channel data to deliver in-real-time personalization of content
  • Enhanced reliability and reduced spend by replatforming custom software platform onto modern tech stacks; Migrated infrastructure to cloud in AWS, CRM to Zendesk, Genesys, and CallMiner NLP solution stack, integrated Twilio and Cordial for notifications, WordPress for content marketing, Authorize.net for payments, and more

Director of Product Management at ClickBank: 2014 - 2017

Led product management and product marketing at ClickBank, a leading global eCommerce retailer, performance marketing platform and marketplace providing end-to-end commerce solutions for product creators, marketers, and entrepreneurs.

  • >Managed product strategy and execution for marketplace and eCommerce platform, crafting and delivering against an aggressive roadmap that enabled the company to reach $500M in annual revenue
  • Executed product led growth strategies increasing new creator acquisition by 15%, while expanding marketplace and improving buyer conversion through funnel optimization, delivering 10% YoY growth in annual revenue
  • Led strategy for expansion of payments, successfully launched Stripe as processor and activated international alternative payment support for Boleto, Alipay, and WorldPay, delivering 1,000 new sales per month
  • Built high performing product organization with leadership of product management, product marketing, and PMO, with a focus on providing team members with opportunities for growth and advancement
  • Delivery of product strategy presentations to both internal and external stakeholders, including in-person presentation on strategy to the Board of Directors and conference event presentations to audiences of current and prospective clients in audiences of hundreds

Technical Product Manager at CacheMatrix Holdings: 2011 - 2014

Responsible for product strategy, client management, and project delivery for Cachematrix, an innovative fintech SaaS firm providing solutions for cash management and liquidity to many of the world's largest financial institutions.

  • Led product delivery of trading platform solutions for top banking institutions including Bank of America, Fifth Third Bank, and more, responsible for $5M in annual revenue
  • Delivered roadmap for greenfield technical products, including an integration platform solution that provided asset management firms with real-time visibility into more than $1T of daily mutual fund money flows
  • Served as relationship manager to clients representing 50% of incoming revenue, consistently achieving target levels of year over year revenue growth

Product Manager at IHS Markit: 2010 - 2011

Led product development for sophisticated integrated and data intensive financial solutions for IHS Markit, a fintech company that designs and develops custom websites, reports, data and tools for the financial industry.

  • Responsible for leading cross-functional teams of 20 team members to build industry-leading financial research websites, applications and data solutions for web, embedded (desktop) apps, iOS, Android, and Blackberry
  • Grew annual revenue by 30% from a portfolio of international banking clients including Scotiabank, TD Waterhouse, and Goldman Sachs, through upsells of additional innovative and high-value financial products and services

Product Manager at Research Now: 2007 - 2010

First product manager for Research Now, the global leader in market research online sampling and data collection. Responsible for platform product and feature delivery, cross-functional team leadership, and business process definition.

  • Product managed strategic quote-to-cash integrated Salesforce, Savvion BPM, and PeopleSoft solution, unlocking an aggressive international expansion into European and Asian markets, delivering double digit revenue growth
  • Achieved 40% productivity improvement and $1.2M in annual operational savings through launch of an innovative Adobe Flex based data query and reporting application


Education and Certifications

MBA, Strategic Management: University of Texas at Dallas
MA, International Management Studies: University of Texas at Dallas
BBA, Management: Pittsburg State University

AWS Certified Cloud Practitioner: Amazon Web Services
Pragmatic Marketing Certification Level 5 (PMC-V): Pragmatic Marketing
Certified ScrumMaster (CSM): ScrumAlliance
Intro to Artificial Intelligence: Udacity
AI for Business Leaders and AI in Fintech Essentials: LinkedIn Learning


Community and Interests

Mentor, ADPList.org (2022 - Present): Provide six to eight mentoring sessions per month for early and mid-career stage mentees, covering topics including product management, technology, general career advice, and work culture

Volunteer and Foster, Western Border COllie Rescue (2015 - Present): Perform fostering, home visits, evaluations, and general support to ensure rescued dogs can be rehabilitated and placed into their forever homes

Economic Development Volunteer, US Peace Corps to Ukraine (2003 - 2005): Completed service as an economic development volunteer. Responsibilities included cultural assimilation and technical skills transfer to host country nationals

Activities: Backcountry and downhill skiing, skijoring, mountain biking, trail running, hiking, canine agility and training, experiential travel, cooking, reading, community engagement, responsible AI, leveraging tech for social good

Interests

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Some of my interests include:

Mountain Biking: After realizing I often couldn't find video and trail profiles when I was scoping out new areas to ride, I spun up a channel with (mostly) Mountain Bike videos from some of my favorite trails. I can be found on Youtube Here.

MTB picture

Western Border Collie Rescue: We volunteer and support Western Border Collie Rescue; Western Border Collie Rescue is an all-volunteer organization working in and around the Rocky Mountain region. Their mission is to rescue, rehabilitate and re-home Border Collies that have been abandoned, neglected or are no longer able to remain in their current home. Founded in 2003, WBCR has saved over 1000 dogs. A few pictures of our foster failures are below.
Link to website. Or visit them on Facebook through this link.

Border Collies

Border Collies on a paddleboard


CAIC: My partner and I are avid backcountry ski enthusiasts. Colorado Avalanche Information Center (CAIC) is an organization responsible for monitoring and reporting on snow and avalance conditions. With Colorado having a very volatile snowpack, their work is essential in enjoying the sport responsibly. More information on their website here. Touring Picture

The Bookshelf

Trendy library image

I really enjoy learning and reading. For fiction, I'm drawn towards post-apocalyptic and futurology books with a heavy lean towards cyberpunk. William Gibson is one of my favorite authors, with my first read of Neuromancer a life changing experience.

I'm also always reading for personal or professional development (often career and leadership related). Recent reads I've enjoyed have included Build by Tony Fadell, The Art of the Good Life by Rolf Dobelli, and Statistics Done Wrong by Alex Reinhart .

Here's a link to my Goodreads page. Link to Goodreads.

AI

cyberpunk AI background

Like many others, I'm currently obsessed with the possibilities and advancements around generative AI and Machine Learning. Hope to link some personal projects leveraging these new tools here shortly.

More to come, to stay up to date I follow the daily information from Ben's Bites

Mentoring and Coaching

Mentoring background

I've been providing pro bono / free coaching and mentoring via ADPList for the last few years, with my primary expertise in product management, product strategy, and general career development.

I love meeting new people, everyone has such an interesting and exciting story and is facing unique and compelling problems. If I can be of any use, please reach out to me here to schedule a session.

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